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Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal
Things have gone from bad to worse for Adidas. After a costly break-up with US rapper Ye that helped push the German sportswear giant into a rare loss last year, it’s now suffered a bruising defeat on home turf.
The German Football Association (DFB) announced Thursday that the company’s arch rival Nike (NKE) will be the official kit supplier for national soccer teams from 2027 until 2?034. The decision brings to an abrupt end more than seven decades of the sport’s partnership with Adidas that spanned four World Cup wins for the men’s team.
In a statement, DFB President Bernd Neuendorf said German football owed “a great deal” to the partnership with Adidas and that the association was “fully committed” to achieving further joint success through the end of 2026, when their contract expires. The DFB said Nike had made “by far the best financial offer” and impressed with its vision for developing women’s football, and amateur and grassroots sport in Germany. It did not say how much the new deal was worth.
An Adidas spokesperson said in a statement that “we were informed by the DFB yesterday that the federation will have a new supplier from 2027 onwards.”
Germany will be the host for the Euro 2024 men’s championship, taking place this June and July. Adidas will supply the kits for seven national teams, including the German, Italian and Spanish teams.
In just under three years’ time, however, fans will see Nike’s trademark ticks, not the three stripes of Adidas, on the shirts of Germany’s national teams. German economy minister Robert Habeck reportedly told local news agency DPA Friday that he could “hardly imagine” the prospect.
The partnership between Adidas and German football was a “piece of German identity,” he was reported as saying. “I would have liked a bit more local patriotism.”
Adidas was founded in 1949 in Herzogenaurach, a small town outside Nuremberg in south-east Germany, the same year it registered its now-iconic three-stripe logo.
DFB’s announcement comes at a bad time for Adidas, which last week posted a net loss of €58 million ($63 million) in its core business for 2023, citing a slowdown in sales of its Yeezy-branded clothing and sneakers, and a large tax burden.
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Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal
Things have gone from bad to worse for Adidas. After a costly break-up with US rapper Ye that helped push the German sportswear giant into a rare loss last year, it’s now suffered a bruising defeat on home turf.
The German Football Association (DFB) announced Thursday that the company’s arch rival Nike (NKE) will be the official kit supplier for national soccer teams from 2027 until 2?034. The decision brings to an abrupt end more than seven decades of the sport’s partnership with Adidas that spanned four World Cup wins for the men’s team.
In a statement, DFB President Bernd Neuendorf said German football owed “a great deal” to the partnership with Adidas and that the association was “fully committed” to achieving further joint success through the end of 2026, when their contract expires. The DFB said Nike had made “by far the best financial offer” and impressed with its vision for developing women’s football, and amateur and grassroots sport in Germany. It did not say how much the new deal was worth.
An Adidas spokesperson said in a statement that “we were informed by the DFB yesterday that the federation will have a new supplier from 2027 onwards.”
Germany will be the host for the Euro 2024 men’s championship, taking place this June and July. Adidas will supply the kits for seven national teams, including the German, Italian and Spanish teams.
In just under three years’ time, however, fans will see Nike’s trademark ticks, not the three stripes of Adidas, on the shirts of Germany’s national teams. German economy minister Robert Habeck reportedly told local news agency DPA Friday that he could “hardly imagine” the prospect.
The partnership between Adidas and German football was a “piece of German identity,” he was reported as saying. “I would have liked a bit more local patriotism.”
Adidas was founded in 1949 in Herzogenaurach, a small town outside Nuremberg in south-east Germany, the same year it registered its now-iconic three-stripe logo.
DFB’s announcement comes at a bad time for Adidas, which last week posted a net loss of €58 million ($63 million) in its core business for 2023, citing a slowdown in sales of its Yeezy-branded clothing and sneakers, and a large tax burden.
Diamonds are forever – especially for Emily Ratajkowski, who has chosen to turn her engagement ring into something entirely new following her split from her film producer husband, Sebastian Bear-McClard.
With the help of Alison Chemla, creative director of jewelry brand Alison Lou, Ratajkowski worked to remake her old engagement ring, which featured a pear-shaped and a princess-cut diamond, into two separate rings. “The rings represent my own personal evolution,” the model told Vogue. “I don’t think a woman should be stripped of her diamonds just because she’s losing a man.”
Now, the pear-shaped diamond sits on Ratajkowski’s pinkie finger, while the princess cut has been flanked by more trapezoid stones and turned into a new sparkler.
Ratajkowski went on to explain that she got the idea after reading Stephanie Danler’s story “The Unravelers” in The Paris Review.
Former Brazilian soccer player Robinho arrested after failed appeal
Former Brazilian footballer Robson de Souza – also known as Robinho – was arrested by Federal Police on Thursday in Santos, in the Brazilian state of Sao Paulo, his lawyer told CNN affiliate CNN Brasil, as police cars were seen leaving his residence in Santos.
The 40-year-old former AC Milan and Brazil striker faces nine years in prison after being convicted in Italy for gang raping a woman with five other men in 2013 after plying her with alcohol in a Milan nightclub.
Robinho’s arrest comes as Brazil’s Supreme Court (STF) denied his appeal on Thursday to remain out of custody while all judicial appeals against his conviction are exhausted and ordered for the “immediate” start of his prison sentence, according to a statement from the STF. The footballer’s defense team had appealed to Brazilian authorities to allow Robinho to serve his jail time in Italy, rather than Brazil and to remain free while all appeal proceedings are ongoing, according to the STF decision.
Robinho has always denied the charges.
Following Thursday’s arrest Robinho is expected to face a custody hearing on Friday before being sent to a detention facility to being his prison sentence according to CNN Brasil.
Former Brazilian soccer player Robinho arrested after failed appeal
Former Brazilian footballer Robson de Souza – also known as Robinho – was arrested by Federal Police on Thursday in Santos, in the Brazilian state of Sao Paulo, his lawyer told CNN affiliate CNN Brasil, as police cars were seen leaving his residence in Santos.
The 40-year-old former AC Milan and Brazil striker faces nine years in prison after being convicted in Italy for gang raping a woman with five other men in 2013 after plying her with alcohol in a Milan nightclub.
Robinho’s arrest comes as Brazil’s Supreme Court (STF) denied his appeal on Thursday to remain out of custody while all judicial appeals against his conviction are exhausted and ordered for the “immediate” start of his prison sentence, according to a statement from the STF. The footballer’s defense team had appealed to Brazilian authorities to allow Robinho to serve his jail time in Italy, rather than Brazil and to remain free while all appeal proceedings are ongoing, according to the STF decision.
Robinho has always denied the charges.
Following Thursday’s arrest Robinho is expected to face a custody hearing on Friday before being sent to a detention facility to being his prison sentence according to CNN Brasil.
